Property Management

Sterling Management provides a results driven platform that is tailored to meet each owners needs.

• We have developed the 5 Ps, a custom-designed business plan, which can be tailored to specific market dynamics and customer needs.
• Our teams use a hands-on approach to execute the plan, delivering powerful results and maximizing ROI.
• Our revenue enhancing and expense management tools are user-friendly and deliver maximum results to our clients.
• Our seasoned takeover teams identify needs and provide solutions quickly.

Marketing

The Sterling Marketing Team blurs the line between Management and Marketing roles.

• Our marketing team provides hands-on analysis, training and execution from start to finish.
• We optimize our use of technology to identify opportunities and deliver faster, more efficient results.
• We consistently evaluate advertising sources to achieve the lowest possible cost-per-lease.
• We focus on business-to-business outreach and relationship sales to generate immediate traffic.
• We offer self-serve access to promotional materials to ensure quality at a rapid pace.

Training

Sterling understands that our people are the cornerstone of our success.

• On an employees’ first day, Sterling Stars University gives each colleague online access to their training plan.
• Our coursework is offered via classroom, one-on-one and web-based to accommodate local and remote users while reducing travel costs.
• We offer more than 30 courses including: Financial Management, Leadership, Accounting, Outreach, Marketing, Customer Service, and Yardi.

Support Services

We are supported by corporate support teams in the areas of accounting, asset management, information technology, compliance and human resources.

• We produce real time data for timely and relevant reporting, allowing for accurate decision making.
• We produce customized reports and maintain consistent communication with investors to convey the status of each asset.
• We execute a streamlined due diligence process, which produces a thorough evaluation for intelligent investment decisions.
• We keep Sterling connected and up-to-date with the most advanced technologies to create our competitive advantage.